Free Brand Health Score

Brand Health Score | Luminos Creative

Free Brand Audit Tool

What's Your Brand Health Score?

Answer 12 quick questions and get an instant score across 4 critical brand dimensions — plus your top 2 improvement opportunities.

Let's get started

What's your business name? (optional) Your website URL (optional — enables AI website scan)

🔗

What industry are you in?

Retail / E-commerce

Professional Services

Food & Beverage

Health & Wellness

Tech / SaaS

Real Estate

Other

Please select your industry to continue.

Step 1 of 5

Visual Identity

How consistent is your logo & color usage across all platforms?

No consistency — it varies a lot

Somewhat consistent

Mostly consistent

Fully consistent everywhere

How would you describe your current visual design quality?

DIY / outdated

Functional but forgettable

Professional and clean

Premium / stands out

Do you have brand guidelines (fonts, colors, voice)?

No — it's all in my head

Informal / partial

Yes — documented and followed

Please answer all questions to continue.

Step 2 of 5

Messaging Clarity

Can a stranger understand exactly what you do within 5 seconds of visiting your website?

Probably not

Maybe — it's a little vague

Absolutely yes

How clearly do you communicate your unique value vs. competitors?

We don't really differentiate

We hint at it

Fairly clear

Crystal clear and compelling

Does your content have a consistent tone of voice across email, social, and website?

Not at all — it's all over the place

Somewhat similar

Yes — very consistent

Please answer all questions to continue.

Step 3 of 5

Trust Signals

How many public reviews/testimonials do you have? (Google, Yelp, etc.)

None or less than 5

5–20 reviews

20–50 reviews

50+ with strong ratings

Does your website include trust elements? (SSL, testimonials, case studies, press)

None of these

1–2 of these

2–3 of these

All of these

How would you rate your overall online reputation?

We have issues / no presence

Neutral / minimal

Generally positive

Strong and well-known

Please answer all questions to continue.

Step 4 of 5

Social Presence

How frequently do you post on social media?

Rarely or never

Once a month or less

A few times a week

Daily with strategy

How would you rate your social media content quality?

Phone photos, no strategy

Decent but generic

Professional and on-brand

Highly engaging, consistent

Do you actively engage with comments and messages?

Never / rarely

Sometimes

Always — within 24 hours

Please answer all questions to continue.

Step 5 of 5

0 / 100

—

Your top 2 quick wins

✉

Get your full report PDF

We'll generate a beautiful PDF of your full Brand Health Snapshot — scores, dimension breakdowns, website scan, and quick wins — and send it straight to your inbox.

✓ Sent! Check your inbox in a minute or two.

Ready to fix what's holding your brand back?

Get a full deep-dive audit, competitor comparison, custom copy rewrites, and a 90-day execution roadmap built specifically for your business — all in Brand Health Score Pro.

Full dimension breakdown Competitor analysis Monthly re-scan Custom action plan AI copy rewrites

Unlock Brand Health Score Pro